5 Skincare, Hair And Makeup Trends Redefining The Industry

In recent years, fashion and makeup trends have seen a significant reduction in their longevity, with styles evolving at a rapid pace. For those struggling to keep up with the ever-changing landscape of what’s in and what’s out, here are some predictions for major and lasting trends in 2024. Experts anticipate a resurgence of influences from the 90s across both fashion and beauty. The trend of “quiet luxury,” which gained momentum in 2023, is expected to evolve into a preference for neutral makeup and high-quality basics. Similarly, in the beauty market, the “clean girl” aesthetic is forecasted to persist, with a continued emphasis on achieving a healthier and more natural appearance.

Skincare Trends

The skincare market will see a rise in cleansers as people realise that the first step of skincare, which is removing extra oil and dirt, is the most important one.

• Pigment regulating ingredients

Since clean and naturally flushed skin is going to be a big part of the ‘clean girl’ aesthetic, brands will launch products that will have pigmentation-reducing ingredients like kajic acid, azelaic acid and alpha arbutin.

This year brands will aim at launching more advanced formulations of retinol that will work faster but have fewer side effects such as less skin purging and breaking out.

• Simplified skincare routines

Gone are the days of nine-step skincare routines, in the spirit of minimalism people will hope to get fewer skincare steps but with higher quality products.

Hair Trends

This year scalpcare will become a part of the skincare universe. Products like scalp exfoliators, redensyl-based products, and hair oil will see a resurgence.

In 2024, people will move away from distressed and shaggy looks like mullets and move towards high shine, voluminous, and sleek hairstyles be it long layers or straight cuts.

The bangs are not going anywhere. This year, one can see the continuing popularity of curtain bangs and the Jane Birkin-style full bangs.

The smokey brunette tones such as caramel brown, chestnut, or cheery brown will be preferred in line with the ‘quiet luxury’ and ‘naturally healthy’ trend.

If there is one colour that will see a surge in popularity then it will be red but with blue undertones. Singer and songwriter Dua Lipa has already set the stage for the red resurgence.

Makeup Trends

This year, beauty enthusiasts will be enticed to add a lipliner to their make-up kit. The lipliner goes well with the 90s and the early aughts make up inspiration.

People will aim for feathery and fluffy brows, that will be supported by transparent eyebrow gel and discreet eyebrow filling.

In line with the ‘mermaid look’ or the ‘disco-pop’ look, many will be drawn to metallic or chrome eye shadows or eyeliners as a statement.

The overarching make-up theme of 2024, will be ‘soft glam’ which is best explained as an elevated version of the no-makeup makeup look.